Allison came to me wanting to create a brand identity along with an e-commerce website. Later in the project, she decided to add on custom merch which included stickers and cloth badges. Allison is a Minneapolis-based Abstract artist focused on invoking emotional responses. Her target audience is collectors as well as people looking to get in touch with their creativity. Over the course of 3 months, we crafted a strategic brand identity, developed a fully functional Showit & Shopify website, and created her custom merch line!