FITSO PLUS SIZE

FITSO is a Minneapolis, female-owned plus-size activewear company, focused on empowering and uplifting womxn. Sami, the founder of FITSO, came to me wanting a bold e-commerce website that supported her capsule collection. Sami came to me with her brand identity already created by a fellow designer, so I was able to reference the brand guidelines to transform her website into a strategic website that reflects her brand identity and strategy.